Why Beef

Beef is thought to have many benefits for pets and using a unique process we have created a recipe that boasts 65% beef with a minimum of 35% freshly prepared beef.

  • A highly digestible protein source which is very palatable 
  • Protein is essential for optimal health and beef can produce a large proportion of the amount that is needed
  • The recipe is mineral-rich especially in iron, phosphorus selenium and zinc
  • The beef is a rich source of vitamin B12 and also provides other vitamins such as B1, B2 and B6
  • Beef is the only animal protein source that contains all 9 essential amino acids.